The original purpose of cosmetic outer packaging was to protect the integrity of the inner packaging, making it easy to transport, carry and not easily damaged. Later, it became the bright outerwear of the product, which played a key role in the visual image of the brand. Nowadays, under the increasing consumption concepts such as "eyeball economy" and "face project", the external attractiveness of cosmetic packaging has been excessively magnified, the design is too complicated, and the pollution of raw materials and materials is common, resulting in serious waste of resources. Even the level of environmental pollution has increased. Where will cosmetic packaging go in the future?

There is a common phenomenon in many cosmetics on the market. The volume capacity of the cosmetic packaging box is often several times larger than the volume of the bottle and can of the inner product. In order to pursue a "high quality", "high price", The "high aesthetic" visual effect pays a huge price behind the luxury. The raw materials used in some cumbersome cosmetic packaging materials may cause great damage to the environment. Even the most common paper raw materials will become harmful substances that are difficult to recycle due to the lamination technology.

The phenomenon of excessive packaging of cosmetics is indeed very serious. Basically, in the field of professional lines, almost all brands with more than ten years are transitioning to simple packaging, unless they are products with very high added value. Whether it is a new brand or a product that has already formed a first-line brand, it should be recognized that the greatest value of cosmetic packaging is that it can quickly attract end consumers to this product and purchase the product quickly. This demand should be realized through design concepts, process technology and innovation in all aspects. It should not blindly pursue "large and gorgeous".

The most common coating and inner support technology in the cosmetic packaging material market is actually extinct in the foreign cosmetic packaging material market. In the domestic cosmetic packaging industry, most of the paper will be covered with a lamination technology, the purpose is to protect the paper, but foreign countries have adopted the original appearance of the paper as much as possible, and do not do lamination. The material of the inner support is also mostly produced from an extract in petroleum as a raw material. Like the film, it is a material with a relatively high degree of pollution. In the future, my country's cosmetic packaging material industry will also gradually catch up with developed countries, gradually eliminate high-polluting materials and raw materials, and return to the "green" packaging material concept advocated by the industry in the past two years.

Although it is difficult to fully implement the concept of "green" packaging materials in China, Shantou Qicheng, as a cosmetic packaging material enterprise, should still do its part to advocate the concept of environmental protection and comply with the increasingly strict environmental protection requirements of the country for the cosmetics industry. In terms of design concepts, cosmetic packaging companies should communicate with customers as much as possible, and give more and better design opinions for customers to refer to. When customers start to make product proposals and product planning, cosmetic packaging companies will You should actively participate in it, give appropriate and practical design suggestions, and play a role as a bridge and balance point between customer needs and green environmental protection, rather than choosing one or the other.