Color cosmetics packaging design plays a crucial role in determining customers' first impression of a brand or product. Color plays an important role in color cosmetic packaging, it can determine consumer sentiment and influence its behavior. Every year the Pantone Color Institute chooses a Color of the Year, and it has been doing so for the past 20 years.

When applied thoughtfully, trending colors can help brands keep up with trends and meet consumer expectations for something new. For example, in 2016, crystal pink was the color of the year, also known colloquially as "millennial pink." It has penetrated many industries. In addition to being used in cosmetic packaging, the rose element is everywhere, from fashion to interior decoration and even electronics.

According to Pantone, living coral was last year's color of the year because it's a vivid color that reflects life, despite its softer edges.

scented candle box

With the recent vigorous promotion of environmental protection packaging, many companies will reflect this through the color matching of make-up packaging boxes, not only to remind everyone to pay attention to environmental protection through color, but also to reflect this on product packaging boxes. Such as the use of recyclable packaging materials and so on.

Color can make product packaging famous in many packaging designs, so it is important for brands to understand how color and consumer psychology are intertwined.

Packaging Color and Consumer Expectations


With the rapid development of technology and artificial intelligence, many people yearn for warmth and humanity, and warm color cosmetic packaging can make consumers feel warm and happy. Most consumers spend a lot of time online, especially on social media. Brands can take advantage of this. Warm and humanistic tones that are likely to catch the attention of shoppers. All of these are important in influencing consumer psychology, which will make shoppers feel warm and welcome.

Gradient

Another trend in packaging design over the past few years has been gradients. The main color is paired with similar colors to form a soft gradient. Such as red, orange and yellow, which blend well with pink. Combined, these colors create a gradient that will effectively grab the shopper's attention.

popular colors

It's easy to keep on trend with well-known brand identities intertwined with ease. Adding a pop of color to Color of the Year or setting it as a background color can easily upgrade any makeup package and make it an instant trend. The simple color matching also adds warmth and fun, making the packaging design more attractive.

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elements of color

Another sophisticated way to make packaging with the latest trending color is to simply apply elements of that color to its design. Adding elements of the nature of color can enhance the design itself. Simple graphics, even structures and shapes can be aligned with the color of the year.

Color trends and keeping up with trends can easily influence consumers' purchases. Keeping up with the latest color strategies and trends is critical for any brand. Brand and consumer awareness are intertwined and play a vital role in consumer psychology. The color of all these makeup boxes plays an important role in customer acquisition and sales. In order for brands to make the most of color trends, it is crucial to work with an experienced color cosmetics gift box manufacturer to maximize the impact of product delivery.