Cosmetics, as a fashionable consumer goods, needs high-quality packaging materials to increase its value. At present, almost all kinds of materials are used in cosmetic packaging, among which glass, plastic and metal are the main materials currently used, and paper boxes are often used as outer packaging. The continuous development of new materials and new processing technologies, and the pursuit of new shapes have always been the focus of the industry's development of cosmetic packaging containers.
1. Glass Glass has a great advantage in the field of high-end cosmetic packaging. Its transparency and smoothness are incomparable to plastic bottles. The charm of glass bottles lies in its thoroughness, purity and elegance. For high-end cosmetics or cosmetics that are volatile and easy to lose fragrance, such as perfume, glass bottles are generally used. Whitening, nutrition series cosmetics, but they are extremely oxidized. This puts forward high requirements on the sealing of the packaging. Glass bottles have strong barrier properties and are undoubtedly more competent than plastic bottles in protecting the contents.
However, the variety of glass containers is single, and even if there is a better design concept, it is often impossible to achieve due to the limitations of technology and materials. Due to the inherent shortcomings of glass (large specific gravity, easy to get drunk, etc.), for general cosmetics, plastic containers or composite containers are often used for packaging.
Most of the medium and low-grade cosmetic packaging has been replaced by plastic bottles, plastic bags or plastic tubes. The application ratio of glass bottles is less than 8%. Glass has irreplaceable advantages and is still the first choice for high-end cosmetics in the short term.
In recent years, with the improvement of glass processing technology, the quality of glass bottles produced by the use of computer CAD glass bottle mold design, enhanced lightweight and other technologies is improving, the weight is reducing, and the transparency and surface finish are further enhanced. In terms of post-processing, the glass surface can be frosted, painted, printed (up to 7-8 colors), engraved, etc., which greatly improves the glass bottle and added value.
2. Plastics Plastics are light and cheap, easy to form large-scale production, and can be made into bottles of various specifications, transparent, opaque and various colors. The printing performance is very good, and the instructions, logos and barcodes can be directly printed on the surface of the container by thermal transfer, inkjet, printing and other methods; the forming performance is good, and it can be made into plastics such as bottles, cans, boxes, etc. of various structures and shapes container. Cosmetic capsules come in a variety of shapes, including spherical, olive, heart, and crescent shapes. They are colorful, including crystal clear and colorful pearls, and their appearance is very endearing. These packaging bring consumers a safer and more convenient way of consumption.
Over the past few years, the packaging industry has been working to develop a product that effectively protects the quality of skin products while meeting the need for luxurious novelty and appearance. The emergence of multi-layer composite technology can meet the above two needs at the same time. It enables multiple layers of different types of plastics to be combined and molded at one time. With the multi-layer composite technology, our plastic packaging can completely isolate light and air, which are substances that oxidize skin care products, on the one hand, and on the other hand, obtain a wonderful visual effect and unique feel in appearance. The most popular packaging for skin care dairy products is currently a tube and a glass bottle. Hoses, which 15 years ago were just low- and mid-range packaging, are now used by even the most famous brands. The hose is economical to manufacture, easy to carry around, suitable for holding lotions and gels.
Due to the above excellent properties, plastic materials and composite materials are increasingly used in cosmetic packaging. Plastic products have occupied more than 80% of the cosmetic packaging market and become the most important packaging container for cosmetics.
3. Aluminum With the increasing improvement of people's living standards, the consumption of cosmetics and health care products has increased year by year. In recent years, it has increased significantly. Aluminum packaging materials for cosmetics are light in weight, bright in color, elegant and luxurious, durable and easy to process. Forming and coating are favored by the cosmetic packaging industry. Nowadays, vacuum-plated aluminum paper has metallic luster and is easy to print. It has many advantages such as beauty, fashion, high-grade and environmental protection. It greatly meets the requirements of cosmetic packaging and has become the focus of high-end cosmetic packaging materials.
The main consumer group of cosmetics is women, and the pursuit of beauty is a natural trait of women. Whether the packaging of cosmetics is exquisite greatly affects the status of cosmetics in women's minds and their preference for specific brands.
The transparent and colorful ink printed on the vacuum aluminized paper can reveal the high and rich metallic luster, and at the same time give a psychological hint: after using this cosmetic, it can also be radiant. Vacuum aluminized paper is also easy to be processed by laser holography, which has a good anti-counterfeiting effect.