With the rapid growth of China's economy, the consumption power of domestic consumers is showing a trend of rising and expanding, consumers' awareness of cosmetics consumption is becoming stronger and stronger, and China's cosmetics consumption market is becoming more and more mature. The total demand of the domestic cosmetics market continues to grow rapidly every year. Cosmetics have developed from the initial limited to women's use to the point where they are suitable for use by men, women and children, showing a vigorous development of cosmetics. The growth rate of the total sales of my country's cosmetics market will increase rapidly at an average rate of 13% every year, and the retail sales of cosmetics by wholesale and retail trade enterprises above the designated size will increase at a rate of more than 15%.

The prospect of cosmetics is enticing. From the perspective of competition, foreign brands are still the protagonists in the market, and the position of domestic brands is gradually shrinking. According to the monitoring of cosmetics in major shopping malls in the country by the China National Business Information Center, some imported brands have always been among the best in the sales rankings, with a comprehensive market share. Generally more than 10%. The reason why imported brands can seize the domestic market is firstly because of strong advertising campaigns; secondly, successful marketing strategies; thirdly, a wide variety of designs and colors meet the needs of different levels of consumption; fourthly, the packaging design is exquisite, which enhances the attractiveness of products. Cosmetics are now facing a huge consumer group, and their development prospects are huge. Coupled with the change in the thinking of the younger generation, the love of beauty has already guided the market trend of cosmetics consumption.

The children's cosmetics market is in the ascendant. Although the children's cosmetics produced by domestic cosmetics manufacturers have strong competitiveness in terms of price, they are relatively less developed in terms of variety and series, and have great potential. The cosmetics market for middle-aged and elderly people is particularly worthy of attention, and anti-aging and anti-aging by means of cosmetics have become an important research topic. Therefore, the prospect of cosmetics cannot be underestimated. The prospect of the cosmetics industry is very optimistic. In the future development of the market economy, cosmetics will open a more spectacular page.