Innovative packaging can enhance the impact of a product on customers, and innovative packaging can also add luster and appeal to a very ordinary product. Among the high-end cosmetics in cosmetics, the personalized fashion design is particularly prominent. They are not only a cosmetic, but more like a fashion product, a work of art, and its packaging is the carrier of this information. It is not difficult to find that the packaging shape and structure of the new generation of cosmetics are becoming more and more anti-traditional. The design is ingenious and full of personality. The structure and shape of the packaging container are diversified.

Packaging is not only a container for carrying goods, but also a way to influence and guide spending. Today's packaging description is not only to promote its physical function, that is, to protect the function of the product, but also to promote its mental function, that is, to attract consumers' attention, and to open it to the aesthetic level to delight consumers. As far as the cosmetics market is concerned at that time, the main consumer group is mainly women. Therefore, it is of great significance to fully understand the psychological characteristics of women consumers, and to describe their consumption thoughts and the sales volume of products.

Nowadays, whether it is brand cosmetics or some low-end cosmetics, there are many problems in the packaging. For example, the cosmetic packaging has a large void ratio and the real product quantity is very small. First of all, it is necessary to reject the appearance that looks very full and full. , In fact, the packaging of the product is very small, such as a cream bottle. Many cream bottles are made of plastic or acrylic and glass. When packaging materials, the outer layer will be made very thick, and then a layer of colored plastic packaging will be added inside. The real cosmetics are It is installed in the inner wall of this layer, and then it looks very beautiful from the outside, and it seems to have a lot of weight.

 With the gradual improvement of people's living standards, high-end cosmetics are no longer the patent of the wealthy, and many consumers also choose with an attitude of not wanting to waste. is also gradually improving. If you want to enter the high-end cosmetics market, you might as well start with high-end materials, drive the front line with one point, and occupy the most important part of the high-end market, so as to catch up with the trend and not be eliminated.