Cosmetic packaging needs to have a certain purpose, first of all, it needs to carry out the positioning idea of packaging design, which is a kind of design guidelines with strategic vision. Without positioning, there is no purpose, relevance, and no target audience, and the goods will not be sold, which will lose the meaning of the new era of packaging design. In terms of the cosmetics market, various brands compete fiercely, effectively dividing the consumer market can avoid vicious competition, allowing brands to seek ways to survive in the cracks, but also more clearly the direction of the market strategy of sales targets.   

With the improvement of people's consumption level and consumption ability, the competition in the cosmetic market has become more and more fierce. Thus, in order to better promote products, it is increasingly important to have different classifications and packaging for various types of cosmetics that suit their characteristics. Here, we take you to see some of the cosmetic packaging design.  

I. The current situation of cosmetic packaging design With the development of packaging materials and packaging technology, modern cosmetics are increasingly packaged in more and more forms and beautifully decorated. Generally speaking, the packaging forms of cosmetics mainly include: packaging of solid cosmetics, packaging of solid granular (powder) cosmetics, packaging of liquid, emulsion and cream cosmetics, and spray packaging of cosmetics. A significant portion of these packaging forms are usually combined with paper boxes to form the sales packaging for cosmetics.   

As a quality and inexpensive green packaging, paper packaging is becoming a fast-growing industry in the national economy. The packaging market leaves great room for development for paper packaging, both in terms of quantity and quality. Cosmetics as an important commodity closely related to people's lives, paper packaging also has more and more applications in it. With the rapid growth of import and export trade after China's accession to the WTO, the fierce competition between domestic and foreign cosmetic brands has brought new opportunities for the further development of paper packaging.   

Second, cosmetics paper packaging design structure 1, carton collection packaging Collective packaging can also be called combination packaging. It is the same brand, different functions of cosmetics for sets of series of packaging to facilitate the purchase of consumers, while making the overall price lower than the total price of individual purchases. Generally, larger containers are used to package the collection and sell it as a whole as a sales unit.   

(1) Makeup packaging gift boxes: Various cosmetics are packaged in sets of gift boxes, which can improve the precious quality and sales power of the goods. Together with a successful packaging design, it enhances its visual impact. One of the more typical folding cartons, the compartmentalized design in the structure can be flexibly adjusted according to the number and shape of the contents.   

(2) Four-branched group folding carton: This structured carton is mainly used for the collection packaging of wholesale cosmetics. It can also be applied as a set of gift packaging after decoration or addition of auxiliary structure. Usually, this structural carton is a fixed glued type. There are many variations, according to the different structural requirements, the closure structure of the carton can be changed, and the carton can be designed as a one-board molding structure as far as possible.   

2、Single carton packaging   

(1) Two-sided wrapped folding carton: this kind of carton shape changes need to cooperate with the decorative design to highlight its practical characteristics, usually used to package cosmetics in the color varieties, such as: powder, eye shadow boxes, makeup boxes, etc.   

(2) Rectangular folded carton: The characteristics of this carton are that it can better fit the surface decoration design, whether it is printed with commodity instructions or printed with beautiful pictures, it can better play the role of promoting the contents. It can be used to package different varieties of cosmetics, such as powder, perfume, cream, etc.   

(3) Bird-shaped folding carton: This is inspired by some foreign book packaging materials. Mainly used for packaging all kinds of cosmetics.