Although the daily chemical product market has been rising in recent years, the growth mainly depends on color cosmetics and skin care products. The packaging demand of some color cosmetics and skin care products customers has even increased by about 40%, while this is the case for shampoo and shower gel companies. Basically impossible. According to the research data of a well-known information company, China's cosmetic packaging material market is currently advancing rapidly at a growth rate of 8%. Some institutions even predict that this growth rate will remain until 2014, and the growth momentum after that is also very optimistic. .

Accordingly, many multinational suppliers who originally invested in and built factories due to the cost advantage of the Chinese market have begun to adjust their business orientation mainly for export sales, and instead focus on the needs of the domestic market. However, large enterprises and SMBs experience this speed differently. China's cosmetics market is on the rise, and the corresponding demand for packaging materials is also growing. However, companies of different scales have different performances. This is mainly because the original base of large companies is already very large, and it is difficult to achieve rapid growth. There is no doubt that the overall market is also expanding. In recent years, the emphasis and investment on shampoo and shower gel products have declined, mainly due to the low technical content and low added value of such products, and correspondingly low profit margins. It is an inevitable trend of development to turn to make-up and skin care products with higher technical requirements.

In fact, from the perspective of the global market, the packaging material company only makes shampoo and shower gel packaging in the Chinese market, because the barriers to entry in this field are relatively low, and switching to makeup and skin care products with higher technical requirements is more in line with the company's requirements. Positioning in the mid-to-high-end market. In addition, although the daily chemical products market has been on the rise in recent years, the growth mainly depends on color cosmetics and skin care products. The packaging demand of some color cosmetics and skin care products customers has even increased by about 40%, and this is in shampoo and bath. It is more difficult to expose enterprises.